Beaucoup Blue

Blue Ojai, an eclectic boutique packed with coveted items from around the world.

Written by Lorie Dewhirst Porter

Ojai is pretty much ground zero for boho chic, so it’s no surprise that Christiane Celle, the French-born former fashion stylist-turned-retail-maven—she founded and sold the Calypso store chain—would find a toehold in town. Called BLUE OJAI, it’s part of Celle’s Clic-store empire, which started in St. Barth’s and spread to New York and California. (There’s a Clic in both the Montecito and Marin Country Marts). Originally conceived as a bookstore—Celle’s passion is photography, and she’s married to a photographer—Blue Ojai and the other Clic venues have evolved into concept spaces featuring carefully curated collections of books, art, home goods, and fashion. Blue Ojai is an airy, open shop tucked into a serene white-brick building on the town’s main drag and is packed with coveted items culled from around the world. Look for flowy dresses, menswear, and cool gifts you can’t find anywhere else. 209 W. Ojai Ave., Ojai, 805-633-9086, clic.com.