Family Values

Great wines with a side of sarcasm at Sarloos

Keith Saarloos represents the third generation in the family business.

Written by Hana-Lee Sedgwick | Photographs by Sara Prince

SAARLOOS + SONS is a family-owned and -operated winery that’s been four generations in the making. Their tasting room, which is situated inside a house built in 1886 (now refurbished and coated in sleek black paint), has long been a fixture in the Los Olivos wine scene. “Our tasting room is truly an extension of our living room, a place we get to welcome and host people daily,” says Keith Saarloos, a third-generation steward of the family business. “Our aim has always been to be a place where people can relax, have fun, and experience a sense of ‘nowstalgia,’ which I like to describe as the feeling of being fully present but also having a nostalgic attachment to the moment.” On offer here are estate-grown Rhône and Bordeaux varietals, many of which proudly bear the names and faces of family members. In addition, Saarloos & Sons continues to delight guests with its famous cupcake pairing, part of a long-standing collaboration with local favorite Enjoy Cupcakes. 2971 Grand Ave., Los Olivos, saarloosandsons.com